Google Partners Connect on March 15, 2017

We will host our next Google Partners Connect livestream in the New York City office on March 15, 2017. Our livestream speaker will be Raluca Monet. Raluca is a New York-based Real Estate Strategic Partner Manager at Google. She will share her insights into today’s digital real estate landscape with our guests during her 40-minute broadcasting. Find out more about how we can help you adjust your advertising strategies to target consumers where they are spending their time. Sign up here! https://partnersconnect.withgoogle.com/event/gramercy-global-media-inc...

Partners connect with Google

Come and join us on September 28th at 11:30 am at our New York City office for the latest mobile trends, research, and insights to help businesses reach customers in all their moments of need. Find out more about how we can help you grow your business! Sign up here today. https://partnersconnect.withgoogle.com/event/gramercy-global-media-inc...

Facebook rolls out expanded Like button reactions around the world

After more than a year in development, Facebook’s expanded Like button “reactions” are now coming to a News Feed near you. For the first time, you’ll be able to react to friends’ posts with something other than a gesture of pure positivity. Read More: Facebook rolls out expanded Like button reactions around the...

Google is removing all Right Hand Side Ads on SERPs worldwide

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.” Read More: Google is removing all Right Hand Side Ads on SERPs...

Google has launched Accelerated Mobile Pages

It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand Side Ads and shutting down its own comparison service, it seems that Google has also launched its Accelerated Mobile Pages project. Read More: Google has launched Accelerated Mobile...

Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

Sports marketers in the United States might want to consider European football (soccer) sponsorships and marketing programs, as American interest in the sport is rapidly accelerating, according to Adobe Digital Index (ADI) data. Read More: Sports Marketing’s Next Big Score Is Soccer, Suggests...

Google Launches New Search Results Interface For Tablets

Google has launched a brand-new interface for searchers on tablet devices. The new interface is very different from the old tablet design, which was a combination of mobile and desktop design in one. This tablet view uses a form of card-like results, with a skinnier top bar navigation and a lot of white space on the left and right of the search results. Read more: Google Launches New Search Results Interface For...

SEO trends in 2016: What do the experts predict?

Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants. It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person would, and while we won’t get there in 2016 we will reach a point where the once lofty goal becomes something the mainstream masses could believe in. Read More: SEO trends in 2016: What do the experts...

Global e-commerce set to grow 25% in 2015

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019. The fast-growing Asia-Pacific market is expected to fuel a 25% year-over-year increase in global e-commerce in 2015. EMarketer projects North American e-commerce sales of $375.89 billion this year, up 14.3% from $328.6 billion last year. Read More: Global e-commerce set to grow 25% in...

Facebook is Changing the Definition of CPC

Facebook is updating the way they determine CPCs with direct response objectives. Counting only for actions under what they call “link clicks” which include: clicks to visit another website, to view a video on another website, clicks on canvas apps, call-to-action clicks and clicks to download an app. CPCs will increase and only available through Facebook API. Read...