Brand-specific contests on social media exist since the mid-2000s, but they are still omnipresent on all digital levels. However, social media platforms and applications changed within the years, and so did customers and their social media habits. To engage with today’s biggest prospective customer group – millennials and Generation Z – it is important to revise and possibly renew your company’s approach to creating a social media contest/competition in 2019. Online contests fit in with the zeitgeist of these generations since online enthusiasts are looking for strong relationships with brands via digital interactions, which can be generated via contests. Furthermore, with the latest algorithm change on Facebook, which led to a decrease of the organic reach, marketers have to try to adapt and adjust to those circumstances and see the benefits of contests on social media in this context.
Also always keep in mind what is trending, whom you want to address and what else is important to take into consideration before launching a contest. Creating a good social media contest can be a win-win situation. Here we will explain how to gain the maximum benefits for your brand and how to tackle this task.
What are your brand’s benefits?
Some of the benefits of using online contests as a part of your marketing strategy are increased brand exposure to prospective customers. This can be achieved for example via likes/shares/comments/tags and other reactions on your contests of already existing fans as well as people who just got introduced to your brand and who want to participate. This turns fans into promotors, who reach people who possibly didn’t even know about your brand yet. Thus, your brand exposure receives a huge boost. As a cheap by-product, you can also introduce your new product range to fans and strangers and increase sales.
How to approach and set up an online social media contest?
In addition to these points, it is advisable to be well informed about the channel-specific legal terms of 2019 in order to prevent possible problems and inconsistencies or even a blockage. With these first and simple steps, you should be ready to go for setting up a successful online competition.
References:
https://sproutsocial.com/insights/social-media-contests/
https://www.wearemarketing.com/blog/the-disappearance-of-organic-reach-on-facebook-and-7-tips-to- give-it-a-push.html
https://mention.com/blog/beginners-guide-social-media-competitions/
https://blog.hubspot.com/marketing/lovable-video-marketing-campaigns
https://www.peter-apel.de/blog/customer-co-creation-wenn-kunden-mitunternehmen-gemeinsam-produkte-herstellen/
https://blog.hubspot.com/news-trends/content-trends-global preferences_ga=2.72351636.609036202.156224014418421680.1562240144#LINK3
https://www.searchenginejournal.com/part-ii-6-steps-to-creating-a successful-cause-marketing-campaign/169664/#close
https://mashable.com/2010/05/10/social-cause-campaign/?europe=true
https://www.braineet.com/blog/co-creation-examples/
https://www.dreamgrow.com/21-social-media-marketing-statistics/
https://www.easypromosapp.com/blog/en/2018/12/8-trendsinonlinecontests-and-promotions-that-well-see-in-2019/
https://seoexpertbrad.com/social-media-marketing-statistics/
https://www.searchenginejournal.com/part-ii-6-steps-to-creating-a successful-cause-marketing-campaign/169664/#close
https://mashable.com/2010/05/10/social-cause-campaign/?europe=true
https://www.braineet.com/blog/co-creation-examples/
https://www.dreamgrow.com/21-social-media-marketing-statistics/
https://www.easypromosapp.com/blog/en/2018/12/8-trendsinonlinecontests-and-promotions-that-well-see-in-2019/
https://seoexpertbrad.com/social-media-marketing-statistics/
https://sproutsocial.com/insights/social-media-contests/
https://www.wearemarketing.com/blog/the-disappearance-of-organic-reach-on-facebook-and-7-tips-to- give-it-a-push.html
https://mention.com/blog/beginners-guide-social-media-competitions/
https://blog.hubspot.com/marketing/lovable-video-marketing-campaigns
https://www.peter-apel.de/blog/customer-co-creation-wenn-kunden-mitunternehmen-gemeinsam-produkte-herstellen/
https://blog.hubspot.com/news-trends/content-trends-global preferences_ga=2.72351636.609036202.156224014418421680.1562240144#LINK3
https://www.searchenginejournal.com/part-ii-6-steps-to-creating-a successful-cause-marketing-campaign/169664/#close
https://mashable.com/2010/05/10/social-cause-campaign/?europe=true
https://www.braineet.com/blog/co-creation-examples/
https://www.dreamgrow.com/21-social-media-marketing-statistics/
https://www.easypromosapp.com/blog/en/2018/12/8-trendsinonlinecontests-and-promotions-that-well-see-in-2019/
https://seoexpertbrad.com/social-media-marketing-statistics/
https://www.searchenginejournal.com/part-ii-6-steps-to-creating-a successful-cause-marketing-campaign/169664/#close
https://mashable.com/2010/05/10/social-cause-campaign/?europe=true
https://www.braineet.com/blog/co-creation-examples/
https://www.dreamgrow.com/21-social-media-marketing-statistics/
https://www.easypromosapp.com/blog/en/2018/12/8-trendsinonlinecontests-and-promotions-that-well-see-in-2019/
https://seoexpertbrad.com/social-media-marketing-statistics/